There’s a great article up on iPodlounge about how Apple can get more people not only to start getting iPods, but also to switch. here’s an excerpt from the article:
“As a final note on this point, it should be blatantly obvious by this point that there’s a buzzkill effect in both journalistic and public circles whenever Apple has mounted legal threats against any of its fans – even ones the company thinks are deserving. More than any other company, Apple has benefitted tremendously from the passion, support, and – yes – occasional overenthusiasm of its fans. They should be appreciated, and never scorned. Fans aren’t parasites; they’re the ones who pump cash and optimism into your products and stock prices, turning your ideas into history book-class icons and your executives into multi-multi-millionaires. Love your fans and they’ll love you back.”
I totally agree with the part about your fans being important. If it weren’t for my fans, many people wouldn’t read this blog. I’ll confess, I’m kinda very overenthusiastic about Apple, and I am trying my best to get people to Switch. (Notice the capitalization of the word, “Switch.”)