Subliminal Message?

Last night, I heard something sorta disturbing in a commercial for that Sharkboy and Lavagirl movie.

Lavagirl: Where’s the crack?
Boy: There is no crack.
Lavagirl: What do we do?
Boy or Sharkboy (don’t remember): Scream.
All: [Screaming].

Was that supposed to make kids get addicted to crack?

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